INSEEC MSc - Fashion Marketing, Design and Brand Strategy

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The OMNES Education Group has not opened the work-study program to first-time applicants for the international admissions procedure.
However, after a first year of study at one of our group’s schools, you can apply for the work-study program.

Why choose the MSc Fashion Marketing, Design and Brand Strategy?

Would you like to work in marketing and management in the luxury goods sector, particularly in fashion and design? Discover INSEEC’s MSc in Fashion Marketing, Design and Brand Strategy, a course available on the Bordeaux, Paris and Lyon campus.

Offered in English and French, this program can be completed in one or two years, and allows students to learn how to determine a relevant marketing strategy. You’ll have a precise understanding of how fashion products work, and be able to work both in France and abroad.

You can take this MSc with a work-study program, which means that you can work while you study and gain professional experience.

What is the curriculum of the MSc Fashion Marketing, Design and Brand Strategy?

This MSc program includes cross-disciplinary courses in management, IT, entrepreneurship and foreign languages. You’ll also take courses specific to your chosen specialization.

In the first year, specialization courses may include the following:

Digital marketing
Brand strategies
B2C Marketing
Marketing tools and applications in luxury and fashion industries
Traditional and new communication strategies

The second year allows you to deepen your fashion knowledge with courses such as :

Luxury accessories
Fashion management
Fashion communication strategies
Sustainable development in the fashion industry
Market focus
Fashion entrepreurship

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What is the degree awarded by the MSc Fashion Marketing, Design and Brand Strategy?

This INSEEC MSc leads to the title of “Manager of Marketing and Sales Strategy”, a 2nd year postgraduate certification registered with the RNCP.

To obtain this qualification, you need to validate a set of cross-disciplinary skill blocks as well as skill blocks specific to your chosen specialization.

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What are the career opportunities for the MSc Fashion Marketing, Design and Brand Strategy?

The Fashion Marketing, Design and Brand Strategy program prepares you for a wide range of management, communication and marketing positions in fashion and design. After your studies, you could become a :

Communication manager
Brand manager
Merchandising manager
Collection manager
Product manager

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What are the admission requirements for the MSc Fashion Marketing, Design and Brand Strategy?

To join the MSc in Fashion Marketing, Design and Brand Strategy, you need to have a 3rd year undergraduate diploma. It can be a licence, a bachelor or even a BUT. Students with a 1st year postgraduate diploma can apply directly to go into the 2nd year of this MSc i.e. in the fifth year, and complete their master’s degree in one year at INSEEC.

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Is it possible to study abroad during the MSc Fashion Marketing, Design and Brand Strategy?

The MSc Fashion Marketing, Design and Brand Strategy does not provide for international mobility during the two years of study. However, you will have the opportunity to take part in internships during your studies. These internships can often be carried out abroad.

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Apply to the Inseec MSc Fashion Marketing, Design and Brand Strategy program

INTERNATIONAL

International application

The MSc Fashion Marketing, Design and Brand Strategy is open to international students. If you’d like to join us, or find out more about the program and career opportunities, you can apply here or request a brochure.

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