mim Specialization in Communication, Luxury & Prestige Marketing - ESCE

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Why choose ESCE’s Communication, Luxury & Prestige Marketing program?

Luxury is a buoyant sector offering a wide range of opportunities. However, a detailed knowledge of this particular field, its culture and its codes is required. The Communication, Luxury & Prestige Marketing course at ESCE’s PGE aims to equip you with all the skills you need to thrive in the luxury industry.

This specialization in marketing and communications will enable you to develop real sector expertise and discover the history of the great luxury houses.

The Communication, Luxury & Prestige Marketing program is taught entirely in English in Paris.

What is the program for the Communication, Luxury & Prestige Marketing course?

During the two-year master’s program in Communication, Luxury & Prestige Marketing, you’ll learn how to develop a marketing strategy using both traditional and digital media. You’ll learn about luxury through the prism of art history and sociology.

The following subjects are taught during the two years of training:

luxury retail trends ;
brand image and digital communication ;
universe of luxury ;
luxury brand management ;
professional profiles in communication.

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What is the degree awarded by the Master in Management program?

Since 2009, ESCE’s Master in Management program has offered the opportunity to obtain a Master’s degree, a guarantee of a very high level of academic and professional skills. It is issued by the French Ministry of Higher Education, Research and Innovation.

The PGE diploma is a level 7 (EU) 2nd year postgraduate qualification, registered with the RNCP (Répertoire National des Certifications Professionnelles) under number 36815.

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What are the career prospects for the Communication, Luxury & Prestige Marketing course?

ESCE’s Communication, Luxury & Prestige Marketing specialization trains you for a variety of marketing, management and communication professions applied to the luxury sector. In particular, you can work in digital, retail or brand management.

For example, you can become :

social media manager ;
communication manager ;
visual merchandiser ;
luxury brand manager.

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What are the admission requirements for the Grande École Program in Communication, Luxury & Prestige Marketing?

The Communication, Luxury & Prestige Marketing course is scheduled over the 4th and 5th years of the PGE. It is open to holders of a bachelor’s degree or a licence (bac+3), or to students who have validated 180 ECTS credits for entry into 4th year.

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Is it possible to study abroad during the Grande École Program in Communication, Luxury & Prestige Marketing?

ESCE’s Master in Management program has a strong international focus. Throughout their studies, students have the opportunity to carry out exchanges in one of ESCE’s 190 partner universities and schools. In particular, you can study abroad during your 2nd or 4th year. What’s more, internships are planned throughout your course. These internships can also be carried out in foreign companies.

As a student in the Communication, Luxury & Prestige Marketing program, you will have the exceptional opportunity to study for a semester in New York at Baruch College. You’ll take courses directly related to luxury goods, advertising and fashion.

ESCE’s international department can help you with your international mobility needs. In particular, it will help you find accommodation and assist you with administrative formalities before your departure or once you’re here.

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Apply to ESCE’s Grande École program in Communication, Luxury & Prestige Marketing

INTERNATIONAL

International application

Are you an international student interested in joining the Communication, Luxury & Prestige Marketing program of ESCE’s Grande École program, or would you like more information about the program’s courses and career opportunities?

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