The term “spirits” refers to all alcoholic beverages, including wine.
Summary: The field of wine and spirits is constantly evolving and offers many opportunities, from production to sales and management. In parallel to this evolution, higher education offers different types of studies and courses related to this sector and that meet the needs of the market.
Training in the field of wine and spirits aims to train future professionals in the wine industry. OMNES Education, through its management school INSEEC, offers courses ranging from 3rd year undergraduate to 2nd year postgraduate.
All these trainings allow us to understand all the points in the world of wine, from a tasting of the beverage to its commercialization, including the marketing strategy that must be adopted. At the end of their training, several types of positions are open to graduates.
Which jobs in the production field?
The marketing of the wine is only possible if the productions are well done. For this reason, several professions have been created to manage this area.
Oenologist
He is a wine expert. He analyzes and estimates the quality of wine and advises winemakers, producers, buyers and sellers. His training allows him to accompany them, but also to work in a laboratory or a research center.
Cellar master
It is the person in charge of the whole wine making process. He guarantees the respect of safety and hygiene rules, and the management of the cellar and the winery. Thus, he can work for a cooperative winery or for a winegrowing operation.
Winegrower
It is the person in charge of the whole wine making process. He guarantees the respect of safety and hygiene rules, and the management of the cellar and the winery. Thus, he can work for a cooperative winery or for a winegrowing operation.
Winemaker
It is a wine worker who works exclusively in the vineyards. He plants and maintains the vines, harvests the grapes and participates in the harvest.
Crop manager
He works in particular in large farms. He assists the winegrower by taking care of management and organization tasks. Thus, he is in charge of employee management, logistics and purchasing.
Which jobs in the commercial field?
To sell wine, you need professionals in the field. Training in wine and spirits also allows you to work in the commercial field. The universes of professions differ according to skills, but are all evolving.
Management positions
salesman
He is responsible for the development of a product. This may include customer support and prospecting for new markets.
Brand ambassador
He is in charge of the promotion of a brand. It embodies the company’s image in values, ethics, behavior and appearance. He can work for one or more brands.
Export Zone maneger
He is responsible for developing sales in a specific geographical area. He is in charge of prospecting, commercial negotiation, and the elaboration of commercial offers.
Wine tourism development manager
He is responsible for developing the awareness of wine tourism among companies, institutions and tourists.
Field positions
NEGOCIATOR
It is the intermediary between the customer and the winemaker. He buys the wine, then resells it, and also takes care of the partnerships between the customers and the farms.
Sommelier
His job is to advise customers in gastronomic establishments on the choice of the bottle. He is responsible for all aspects of wine ordering, negotiation, pairing and reception with the dishes.
Wine merchant
He is involved in the elaboration of the wine, from the storage of the grapes in the cellar to the bottling. He can also be an entrepreneurial merchant who runs his own store. Thus, he is in direct contact with the customers and makes sure to find the perfect wine for them.
wine tourism guide
He accompanies groups of tourists on guided tours of the vineyards and cellars. It illustrates the characteristics of the wineries, as well as their value, providing the most important and interesting information.
broker
It is the bridge or intermediary between the trader and the producers. He makes sure that the relationship between these two actors is smooth and easy. He must know the characteristics of the wines sought by the merchants, then he regularly travels to the producers to find them.
What jobs in the field of management and marketing?
Communication Manager
Expert in the field of wine, he is the guarantor of the image and the spokesperson of the company where he works. It establishes the communication plan, essential in the commercial strategy.
Marketing manager
Based on his knowledge of the wine markets, he develops and controls the implementation of the marketing strategy of the company where he works. He is also in charge of the management of the operational teams in charge of the follow-up of the communication operations.
sales manager
He is responsible for the company’s entire supply chain, purchasing and deliveries.
learn more about training opportunities
- What are the opportunities of a training in digital?
- What are the opportunities of a training in luxury?
- What are the opportunities for training in sports?
- What to do with an MBA?
- What to do after a master ?
- What to do after a Bachelor’s degree ?
- What to do after a Bachelor’s degree?