Publications Archive - Page 18 of 105 - OMNES Education

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How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper

Portrait du personnage biodigital

Using colour semiotics to explore colour meanings

Asset Disposal as a Method of Real Earnings Management: Evidence from the UK

Regulatory enforcement and the effectiveness of fraud training: A European investigation into earnings manipulation

The Global Capital Stock: Finding a Proxy for the Unobservable Global Market Portfolio

The implications of digital marketing on WeChat for luxury fashion brands in China

Consumer Responses to Planned Obsolence

The missing link - fairness as the ultimate determinant of service profitability

Viewpoint: Conveying Managerial Relevance into Service Research

Quel modèle de management pour les organisations temporaires. Etude de cas sur un projet de renouvellement d’installations gazières

Brand management: Unveiling the delusion of control

Comment développer des marques fortes ? Une approche par les configurations des associations de la marque

From Zero-Sum to Win-Win - Organisational Conditions for Successful Shared Value Strategy Implementation

Home in the re-making: Immigrants transcultural experiencing of home

Komplexe Probleme – Einfache Lösungen? Plädoyer für qualitative vergleichende Analysen in der Marketingforschung; Complex Problems – Unique Solutions? Need for Qualitative Comparative Analyses in Marketing Research

Does digitalization create or reduce perceived global value?

Fundamental transformations of trust and its drivers: A multi-stage approach to business-to-business relationships

Does Islamic Banking Performance Vary Across Regions? A New Puzzle

Does the equity premium puzzle persist during financial crisis? The case of the french equity market

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