AKROUT, HOUCINE

École

INSEEC

Email

hakrout@inseec.com

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AKROUT, HOUCINE

Last update on 02/27/2026

Publications

Buyers' trust and performance assessments of long-standing suppliers: Applying complexity causation and abductive modeling of multiple trust-forms and interfirm relationship-performance outcomes

Buyers' trust and performance assessments of long-standing suppliers: Applying complexity causation and abductive modeling of multiple trust-forms and interfirm relationship-performance outcomes

Trust Climate in International Business-To- Business E-Negotiations: Antecedents, Processes, and Outcomes

ITW pour LIVRE BLANC_ LES E-MARKETPLACES DES SERVICES DIGITAUX

Consumer hate and Boycott communications of socially irresponsible fashion brands : Applying complexity theory in psychology and marketing research

Sustainability in Fashion and Luxury Marketing: Results, Paradoxes and Potentialities. Journal of Global Fashion Marketing

Achieving high international market performance via simple vs complex configuration of international managerial network ties: A set theoretic approach across two countries

Measuring brand hate in a cross-cultural context: Emic and Etic scale development and validation

Qu’est-ce qui conduit le consommateur à haïr certaines marques ?

Pourquoi les consommateurs se mettent-ils à haïr certaines marques ?

Pourquoi les consommateurs se mettent-ils à haïr certaines marques ?

Les transformations de la confiance entre acheteur et vendeur dans la relation d'affaires

Choosing high-equity cosmetic brands in bad macroeconomic conditions: Evidence from panel data

Marketing Levers for High-Equity Cosmetic Brands at Bad Economic Times

Perceived Design Affordance of New Products: Scale Development and Validation

Interpersonal and Inter-Organizational Trust in High Involvement Customer-Supplier Relationships: Antecedents, Consequences and Moderators

New Insights on Trust in Business-to-Business Relationships A multi-Perpective Approach

Trust in Buyer-Supplier Relationships: Evidence from Advanced, Emerging and Developing Markets

How informal institutions facilitate the transformation of Entrepreneurial capabilities into international business performance: A two-country comparison using configuration approach

Business Marketing In France: Can The Case Be Made For "French Exceptionalism" Or Is It Just A Slight Variation?

Choosing organic and healthy food in times of economic uncertainty: evidence from panel data analysis in France

The Fundamentals of Trust in Business Relationships

Trust and commitment within a virtual brand community: the mediating role of brand relationship quality

Fundamental transformations of trust and its drivers: A multi-stage approach to business-to-business relationships

Affective trust in buyer-seller relationships : a two-dimensional scale

99 / Interview : Apport de l'approche multi phase à la Recherche en Marketing

Relations entre fans et marques sur Facebook

Relation entre fans et marques sur Facebook : quels fondements pour un management efficace des CVM?

A process perspective on trust in buyer/supplier relationships: “Calculus”: An Intrinsic Component of Trust Evolution

Relation entre fans et marques sur Facebook : Quels fondements pour un management efficace des Communautés Virtuelles de Marques

L’alchimie des relations résilientes entre clients et fournisseurs étrangers : étude qualitative auprès d’acheteurs

Relationship quality in cross-border exchange: a temporal perspective

La confiance en B to B : vers une approche dynamique et intégrative

Relations entre acheteur/vendeur : les catalyseurs d’une confiance durable ?