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Publications
Head start in visual merchandising: Anthropomorphism of mannequin heads in storefront windows
BARGENDA A., LICK E., EL ABED M., TRABELSI D., Journal of Global Fashion Marketing, 2025
Head start in visual merchandising: Anthropomorphism of mannequin heads in storefront windows
BARGENDA A., LICK E., EL ABED M., TRABELSI D., Journal of Global Fashion Marketing, 2025
Innovating the Art Market
BARGENDA A., MESSERSCHMIDT C., International Journal of Arts Management, 2025
Innovating the Art Market
BARGENDA A., MESSERSCHMIDT C., International Journal of Arts Management, 2025
Enter Stage Right: Best Practices in Narrative Staging of Authenticity in Literary Tourism
Current Issues in Tourism, 2024
Enter Stage Right: Best Practices in Narrative Staging of Authenticity in Literary Tourism
Current Issues in Tourism, 2024
Sustainable destination branding: Transforming literary tourist sites into conscientious heritage brands
2024
Sustainable destination branding: Transforming literary tourist sites into conscientious heritage brands
2024
Styling the corporate heritage brand: Identity building through architectural design
Journal of Brand Management, 2023, vol. 30(2), no. 116-128
Corporate heritage brand design
BARGENDA A., BALMER J. M. T., Journal of Brand Management, 2023
Transmateriality of architectural representation and perception
New Ways of Working: Organizations and Organizing in the Digital Age, 2021
Voir la publicationPlace heritage and CSR: Synergies between cultural tourism and corporate branding
Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives, 2021
Voir la publicationAesthetic heritage and corporate branding: Luxury heritage brands between tradition and modernity
Routledge Handbooks, 2021
Voir la publicationLa Maison de Parfum Berry: The Future Smells of Past
2021
The artification of brand identity: aesthetic convergences of culture and capital
Qualitative Market Research: An International Journal, 2020, vol. 23
Windows to the sold: verbo-visual multimodality in storefront windows
BARGENDA Angela, TRABELSI D, International Journal of Retail and Distribution Management, 2020, vol. 48, no. 501-515
Windows to the sold: verbo-visual multimodality in storefront windows
Monaco Symposium on Luxury 2023