CAMMAROTA, ANTONELLA - OMNES Education

Last update on 02/28/2026

Publications

Publications

The brand activism path: Mapping the activism intensity and consumer responses

The brand activism path: Mapping the activism intensity and consumer responses

Humanized Technology vs. (Non)Technologized Humanness: Exploring the Consumer-AI Relationship Spectrum.

Humanized Technology vs. (Non)Technologized Humanness: Exploring the Consumer-AI Relationship Spectrum.

From Communication to Action: The Ben & Jerry’s Strategy to Foster Inclusion.

From Communication to Action: The Ben & Jerry’s Strategy to Foster Inclusion.

2026 AMA Winter Academic Conference. “Bridging at the Frontiers: Marketing for a World in Transition”, Madrid, Spain

2026 AMA Winter Academic Conference. “Bridging at the Frontiers: Marketing for a World in Transition”, Madrid, Spain

Activism across borders: strategic brand approaches for multinational enterprises in Europe

Activism across borders: strategic brand approaches for multinational enterprises in Europe

Are we human or are we voice assistants? Revealing the interplay between anthropomorphism and consumer concerns

Are we human or are we voice assistants? Revealing the interplay between anthropomorphism and consumer concerns

Residents’ perceptions of “sustainable hospitality” in rural destinations: Insights from Irpinia, Southern Italy

Residents’ perceptions of “sustainable hospitality” in rural destinations: Insights from Irpinia, Southern Italy

Generation Z consumers’ perspective: how and why should (not) brands engage in activism?

Generation Z consumers’ perspective: how and why should (not) brands engage in activism?

More than a pretty picture: Exploring Instagrammability in firm-generated content.

More than a pretty picture: Exploring Instagrammability in firm-generated content.

Faces of the Brands: How Gendered Labels Shape Consumer Preferences.

Faces of the Brands: How Gendered Labels Shape Consumer Preferences.

All You Need Is…AI? Investigating relationships between frequent users and GenAI.

All You Need Is…AI? Investigating relationships between frequent users and GenAI.

Reversing the Tide: Corporate DEI Rollbacks in Response to Cultural Backlash.

Reversing the Tide: Corporate DEI Rollbacks in Response to Cultural Backlash.

Corporate Social Responsibility: How can businesses implement their efforts?

Corporate Social Responsibility: How can businesses implement their efforts?

Winning Gen Z’s heart through Brand Activism: action, not just words.

Winning Gen Z’s heart through Brand Activism: action, not just words.

Human After All? When Voice Assistants’ Anthropomorphism Takes Over.

Human After All? When Voice Assistants’ Anthropomorphism Takes Over.

From Loud to Low: The (R)evolution of Brand Activism

From Loud to Low: The (R)evolution of Brand Activism

XXII SIM CONFERENCE. The Marketing-Innovation Nexus. Past Insights for Future Challenges, Parthenope University, Naples, Italy

XXII SIM CONFERENCE. The Marketing-Innovation Nexus. Past Insights for Future Challenges, Parthenope University, Naples, Italy

MACROMARKETING CONFERENCE 2025, Questioning markets and marketing: Advancing macromarketing from multiple worldviews, Pontifical Catholic University of Rio de Janeiro, Rio de Janeiro

MACROMARKETING CONFERENCE 2025, Questioning markets and marketing: Advancing macromarketing from multiple worldviews, Pontifical Catholic University of Rio de Janeiro, Rio de Janeiro

Taking a stand or standing aside? How to conceptualize the emerging phenomenon of university activism

Taking a stand or standing aside? How to conceptualize the emerging phenomenon of university activism

How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology

How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology

Can authenticity be built? Looking for factors that influence authentic brand activism

Can authenticity be built? Looking for factors that influence authentic brand activism

Leveraging social reports to communicate corporate purpose.

Leveraging social reports to communicate corporate purpose.

Reinforce identity through action: The strategy of university activism.

Reinforce identity through action: The strategy of university activism.

Building a Better Future: The University Activism for Societal Wellbeing.

Building a Better Future: The University Activism for Societal Wellbeing.

International Brand Activism: A Strategic Approach for Multinational Enterprises to Address Grand Challenges.

International Brand Activism: A Strategic Approach for Multinational Enterprises to Address Grand Challenges.

Embracing the Positive Change through Activism: A New Strategy of Higher Education?

Embracing the Positive Change through Activism: A New Strategy of Higher Education?

International Brand Activism: Should the Activist Strategy be Adapted or Standardized in Different Countries?

International Brand Activism: Should the Activist Strategy be Adapted or Standardized in Different Countries?

Sustainable Customer Relationships Management: A Conceptual Framework for Integrating CRM and Sustainability.

Sustainable Customer Relationships Management: A Conceptual Framework for Integrating CRM and Sustainability.

XXI SIM CONFERENCE. Brands and purpose in a changing era, IULM University, Milan, Italy

XXI SIM CONFERENCE. Brands and purpose in a changing era, IULM University, Milan, Italy

ACADEMY OF MARKETING 2024 CONFERENCE. Marketing: Fusing resilience and power for public value-igniting marketing’s social spirit, Cardiff Business School, Wales

ACADEMY OF MARKETING 2024 CONFERENCE. Marketing: Fusing resilience and power for public value-igniting marketing’s social spirit, Cardiff Business School, Wales

SINERGIE-SIMA CONFERENCE 2024. Management of sustainability and well-being for individuals and society, University of Parma, Italy.

SINERGIE-SIMA CONFERENCE 2024. Management of sustainability and well-being for individuals and society, University of Parma, Italy.

BRAND ACTIVISM: A Literature Review and Future Research Agenda

BRAND ACTIVISM: A Literature Review and Future Research Agenda

Prevention matters! Investigating the Influencing Factors of Patient Engagement in Cervical Cancer Screening Programs.

Prevention matters! Investigating the Influencing Factors of Patient Engagement in Cervical Cancer Screening Programs.

Not as human as me! anthropomorphism and consumer concerns about voice assistants usage.

Not as human as me! anthropomorphism and consumer concerns about voice assistants usage.

Boycotting the activist brand: Unveiling the power of consumer-brand disalignment and political consumerism.

Boycotting the activist brand: Unveiling the power of consumer-brand disalignment and political consumerism.

University activism: a new dimension of the university public engagement?

University activism: a new dimension of the university public engagement?

Can authenticity be built? Looking for factors that influence authentic brand activism.

Can authenticity be built? Looking for factors that influence authentic brand activism.

Generation Z’ s reactions to brand activism: the role of self- identity and familiarity.

Generation Z’ s reactions to brand activism: the role of self- identity and familiarity.

Extra topping never hurts: exploring consumers’ perceptions of brand activism campaigns via textual big data analysis.

Extra topping never hurts: exploring consumers’ perceptions of brand activism campaigns via textual big data analysis.

Brand Activism e Generazione Z: le aziende possono fare la differenza?