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Publications
The brand activism path: Mapping the activism intensity and consumer responses
CAMMAROTA A., D’Arco M., Marino V., Resciniti R., Journal of Business Research, 2026, vol. 206, no. 115990
Voir la publicationThe brand activism path: Mapping the activism intensity and consumer responses
CAMMAROTA A., D’Arco M., Marino V., Resciniti R., Journal of Business Research, 2026, vol. 206, no. 115990
Voir la publicationHumanized Technology vs. (Non)Technologized Humanness: Exploring the Consumer-AI Relationship Spectrum.
CAMMAROTA A., BALDI G., SERAFINI L., GIANNELLI M., American Marketing Association, 2026
Humanized Technology vs. (Non)Technologized Humanness: Exploring the Consumer-AI Relationship Spectrum.
CAMMAROTA A., BALDI G., SERAFINI L., GIANNELLI M., American Marketing Association, 2026
From Communication to Action: The Ben & Jerry’s Strategy to Foster Inclusion.
CAMMAROTA A., MAGGIORE G., Cambridge Scholars Publishing, 2026
From Communication to Action: The Ben & Jerry’s Strategy to Foster Inclusion.
CAMMAROTA A., MAGGIORE G., Cambridge Scholars Publishing, 2026
2026 AMA Winter Academic Conference. “Bridging at the Frontiers: Marketing for a World in Transition”, Madrid, Spain
2026
2026 AMA Winter Academic Conference. “Bridging at the Frontiers: Marketing for a World in Transition”, Madrid, Spain
2026
Activism across borders: strategic brand approaches for multinational enterprises in Europe
AVALLONE F., CAMMAROTA A., D'ARCO M., MARINO V., RESCINITI R., Sinergie Italian Journal of Management, 2025, vol. 43, no. 121-150
Voir la publicationActivism across borders: strategic brand approaches for multinational enterprises in Europe
AVALLONE F., CAMMAROTA A., D'ARCO M., MARINO V., RESCINITI R., Sinergie Italian Journal of Management, 2025, vol. 43, no. 121-150
Voir la publicationAre we human or are we voice assistants? Revealing the interplay between anthropomorphism and consumer concerns
Monteverde G., CAMMAROTA A., Serafini L., Quadri M., Journal of Marketing Management, 2025, vol. 41, no. 200-235
Voir la publicationAre we human or are we voice assistants? Revealing the interplay between anthropomorphism and consumer concerns
Monteverde G., CAMMAROTA A., Serafini L., Quadri M., Journal of Marketing Management, 2025, vol. 41, no. 200-235
Voir la publicationResidents’ perceptions of “sustainable hospitality” in rural destinations: Insights from Irpinia, Southern Italy
CAMMAROTA A., Marino V., Resciniti R., Journal of Destination Marketing & Management, 2025, vol. 35, no. 100963
Voir la publicationResidents’ perceptions of “sustainable hospitality” in rural destinations: Insights from Irpinia, Southern Italy
CAMMAROTA A., Marino V., Resciniti R., Journal of Destination Marketing & Management, 2025, vol. 35, no. 100963
Voir la publicationGeneration Z consumers’ perspective: how and why should (not) brands engage in activism?
CAMMAROTA A., Branca G., Italian Journal of Marketing, 2025, vol. 2025, no. 21-50
Voir la publicationGeneration Z consumers’ perspective: how and why should (not) brands engage in activism?
CAMMAROTA A., Branca G., Italian Journal of Marketing, 2025, vol. 2025, no. 21-50
Voir la publicationMore than a pretty picture: Exploring Instagrammability in firm-generated content.
CAMMAROTA A., PICCIONI N., PETRUZZELLIS L., Società Italiana Marketing, 2025
More than a pretty picture: Exploring Instagrammability in firm-generated content.
CAMMAROTA A., PICCIONI N., PETRUZZELLIS L., Società Italiana Marketing, 2025
Faces of the Brands: How Gendered Labels Shape Consumer Preferences.
CAMMAROTA A., BOZZI A., MARINO V., Società Italiana Marketing, 2025
Faces of the Brands: How Gendered Labels Shape Consumer Preferences.
CAMMAROTA A., BOZZI A., MARINO V., Società Italiana Marketing, 2025
All You Need Is…AI? Investigating relationships between frequent users and GenAI.
CAMMAROTA A., GIANNELLI M., SERAFINI L., BALDI G., Società Italiana Marketing, 2025
All You Need Is…AI? Investigating relationships between frequent users and GenAI.
CAMMAROTA A., GIANNELLI M., SERAFINI L., BALDI G., Società Italiana Marketing, 2025
Reversing the Tide: Corporate DEI Rollbacks in Response to Cultural Backlash.
CAMMAROTA A., AVALLONE F., 2025 Macromarketing Conference, 2025
Reversing the Tide: Corporate DEI Rollbacks in Response to Cultural Backlash.
CAMMAROTA A., AVALLONE F., 2025 Macromarketing Conference, 2025
Corporate Social Responsibility: How can businesses implement their efforts?
CAMMAROTA A., PIERGALLINO A., Sima Management Conference, 2025
Corporate Social Responsibility: How can businesses implement their efforts?
CAMMAROTA A., PIERGALLINO A., Sima Management Conference, 2025
Winning Gen Z’s heart through Brand Activism: action, not just words.
CAMMAROTA A., BRANCA G., Italian Journal of Marketing – The Blog, 2025
Winning Gen Z’s heart through Brand Activism: action, not just words.
CAMMAROTA A., BRANCA G., Italian Journal of Marketing – The Blog, 2025
Human After All? When Voice Assistants’ Anthropomorphism Takes Over.
CAMMAROTA A., MONTEVERDE G., SERAFINI L., QUADRI M., Journal of Marketing Management Blog Site, 2025
Human After All? When Voice Assistants’ Anthropomorphism Takes Over.
CAMMAROTA A., MONTEVERDE G., SERAFINI L., QUADRI M., Journal of Marketing Management Blog Site, 2025
From Loud to Low: The (R)evolution of Brand Activism
2025
From Loud to Low: The (R)evolution of Brand Activism
2025
XXII SIM CONFERENCE. The Marketing-Innovation Nexus. Past Insights for Future Challenges, Parthenope University, Naples, Italy
2025
XXII SIM CONFERENCE. The Marketing-Innovation Nexus. Past Insights for Future Challenges, Parthenope University, Naples, Italy
2025
MACROMARKETING CONFERENCE 2025, Questioning markets and marketing: Advancing macromarketing from multiple worldviews, Pontifical Catholic University of Rio de Janeiro, Rio de Janeiro
2025
MACROMARKETING CONFERENCE 2025, Questioning markets and marketing: Advancing macromarketing from multiple worldviews, Pontifical Catholic University of Rio de Janeiro, Rio de Janeiro
2025
Taking a stand or standing aside? How to conceptualize the emerging phenomenon of university activism
CAMMAROTA A., Avallone F., Marino V., Resciniti R., The International Journal of Management Education, 2024, vol. 22, no. 101014
Voir la publicationTaking a stand or standing aside? How to conceptualize the emerging phenomenon of university activism
CAMMAROTA A., Avallone F., Marino V., Resciniti R., The International Journal of Management Education, 2024, vol. 22, no. 101014
Voir la publicationHow Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology
D’Arco M., CAMMAROTA A., Marino V., Resciniti R., Journal of Global Marketing, 2024, vol. 37, no. 264-281
Voir la publicationHow Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology
D’Arco M., CAMMAROTA A., Marino V., Resciniti R., Journal of Global Marketing, 2024, vol. 37, no. 264-281
Voir la publicationCan authenticity be built? Looking for factors that influence authentic brand activism
CAMMAROTA A., AVALLONE F., MARINO V., RESCINITI R., Sinergie Italian Journal of Management, 2024, vol. 42, no. 21-42
Voir la publicationCan authenticity be built? Looking for factors that influence authentic brand activism
CAMMAROTA A., AVALLONE F., MARINO V., RESCINITI R., Sinergie Italian Journal of Management, 2024, vol. 42, no. 21-42
Voir la publicationLeveraging social reports to communicate corporate purpose.
CAMMAROTA A., PIERGALLINO A., Società Italiana Marketing, 2024
Leveraging social reports to communicate corporate purpose.
CAMMAROTA A., PIERGALLINO A., Società Italiana Marketing, 2024
Reinforce identity through action: The strategy of university activism.
CAMMAROTA A., AVALLONE F., D'ARCO M., MARINO V., RESCINITI R., Società Italiana Marketing, 2024
Reinforce identity through action: The strategy of university activism.
CAMMAROTA A., AVALLONE F., D'ARCO M., MARINO V., RESCINITI R., Società Italiana Marketing, 2024
Building a Better Future: The University Activism for Societal Wellbeing.
CAMMAROTA A., AVALLONE F., MARINO V., RESCINITI R., Sima Management Conference, 2024
Building a Better Future: The University Activism for Societal Wellbeing.
CAMMAROTA A., AVALLONE F., MARINO V., RESCINITI R., Sima Management Conference, 2024
International Brand Activism: A Strategic Approach for Multinational Enterprises to Address Grand Challenges.
CAMMAROTA A., AVALLONE F., MARINO V., RESCINITI R., Sima Management Conference, 2024
International Brand Activism: A Strategic Approach for Multinational Enterprises to Address Grand Challenges.
CAMMAROTA A., AVALLONE F., MARINO V., RESCINITI R., Sima Management Conference, 2024
Embracing the Positive Change through Activism: A New Strategy of Higher Education?
CAMMAROTA A., AVALLONE F., MARINO V., RESCINITI R., Academy of Marketing 2024 Annual Conference, 2024
Embracing the Positive Change through Activism: A New Strategy of Higher Education?
CAMMAROTA A., AVALLONE F., MARINO V., RESCINITI R., Academy of Marketing 2024 Annual Conference, 2024
International Brand Activism: Should the Activist Strategy be Adapted or Standardized in Different Countries?
CAMMAROTA A., AVALLONE F., MARINO V., RESCINITI R., Academy of Marketing 2024 Annual Conference, 2024
International Brand Activism: Should the Activist Strategy be Adapted or Standardized in Different Countries?
CAMMAROTA A., AVALLONE F., MARINO V., RESCINITI R., Academy of Marketing 2024 Annual Conference, 2024
Sustainable Customer Relationships Management: A Conceptual Framework for Integrating CRM and Sustainability.
CAMMAROTA A., OTTOLENGHI C., CINTI A., SABATINI A., MICRO & MACRO MARKETING, 2024
Sustainable Customer Relationships Management: A Conceptual Framework for Integrating CRM and Sustainability.
CAMMAROTA A., OTTOLENGHI C., CINTI A., SABATINI A., MICRO & MACRO MARKETING, 2024
XXI SIM CONFERENCE. Brands and purpose in a changing era, IULM University, Milan, Italy
2024
XXI SIM CONFERENCE. Brands and purpose in a changing era, IULM University, Milan, Italy
2024
ACADEMY OF MARKETING 2024 CONFERENCE. Marketing: Fusing resilience and power for public value-igniting marketing’s social spirit, Cardiff Business School, Wales
2024
ACADEMY OF MARKETING 2024 CONFERENCE. Marketing: Fusing resilience and power for public value-igniting marketing’s social spirit, Cardiff Business School, Wales
2024
SINERGIE-SIMA CONFERENCE 2024. Management of sustainability and well-being for individuals and society, University of Parma, Italy.
2024
SINERGIE-SIMA CONFERENCE 2024. Management of sustainability and well-being for individuals and society, University of Parma, Italy.
2024
BRAND ACTIVISM: A Literature Review and Future Research Agenda
CAMMAROTA A., D'Arco M., Marino V., Resciniti R., International Journal of Consumer Studies, 2023, vol. 47, no. 1669-1691
Voir la publicationBRAND ACTIVISM: A Literature Review and Future Research Agenda
CAMMAROTA A., D'Arco M., Marino V., Resciniti R., International Journal of Consumer Studies, 2023, vol. 47, no. 1669-1691
Voir la publicationPrevention matters! Investigating the Influencing Factors of Patient Engagement in Cervical Cancer Screening Programs.
CAMMAROTA A., BUCCI D., Società Italiana Marketing, 2023
Prevention matters! Investigating the Influencing Factors of Patient Engagement in Cervical Cancer Screening Programs.
CAMMAROTA A., BUCCI D., Società Italiana Marketing, 2023
Not as human as me! anthropomorphism and consumer concerns about voice assistants usage.
CAMMAROTA A., MONTEVERDE G., SERAFINI L., QUADRI M., Società Italiana Marketing, 2023
Not as human as me! anthropomorphism and consumer concerns about voice assistants usage.
CAMMAROTA A., MONTEVERDE G., SERAFINI L., QUADRI M., Società Italiana Marketing, 2023
Boycotting the activist brand: Unveiling the power of consumer-brand disalignment and political consumerism.
CAMMAROTA A., D'ARCO M., MARINO V., RESCINITI R., Accademia Italiana di Economia Aziendale, 2023
Boycotting the activist brand: Unveiling the power of consumer-brand disalignment and political consumerism.
CAMMAROTA A., D'ARCO M., MARINO V., RESCINITI R., Accademia Italiana di Economia Aziendale, 2023
University activism: a new dimension of the university public engagement?
CAMMAROTA A., AVALLONE F., MARINO V., RESCINITI R., Excellence in Services International Conference-, 2023
University activism: a new dimension of the university public engagement?
CAMMAROTA A., AVALLONE F., MARINO V., RESCINITI R., Excellence in Services International Conference-, 2023
Can authenticity be built? Looking for factors that influence authentic brand activism.
CAMMAROTA A., AVALLONE F., MARINO V., RESCINITI R., Sima Management Conference, 2023
Can authenticity be built? Looking for factors that influence authentic brand activism.
CAMMAROTA A., AVALLONE F., MARINO V., RESCINITI R., Sima Management Conference, 2023
Generation Z’ s reactions to brand activism: the role of self- identity and familiarity.
CAMMAROTA A., BRANCA G., MARINO V., RESCINITI R., Sima Management Conference, 2023
Generation Z’ s reactions to brand activism: the role of self- identity and familiarity.
CAMMAROTA A., BRANCA G., MARINO V., RESCINITI R., Sima Management Conference, 2023
Extra topping never hurts: exploring consumers’ perceptions of brand activism campaigns via textual big data analysis.
CAMMAROTA A., SMALDONE F., MARINO V., RESCINITI R., 22nd International Marketing Trends Conference, 2023
Extra topping never hurts: exploring consumers’ perceptions of brand activism campaigns via textual big data analysis.
CAMMAROTA A., SMALDONE F., MARINO V., RESCINITI R., 22nd International Marketing Trends Conference, 2023
Brand Activism e Generazione Z: le aziende possono fare la differenza?
CAMMAROTA A., BRANCA G., MARINO V., RESCINITI R., Mark Up – Business Case, 2023
Brand Activism e Generazione Z: le aziende possono fare la differenza?
CAMMAROTA A., BRANCA G., MARINO V., RESCINITI R., Mark Up – Business Case, 2023
XX SIM CONFERENCE. Marketing per il benessere, la salute e la cura, University of Florence, Italy.
2023
XX SIM CONFERENCE. Marketing per il benessere, la salute e la cura, University of Florence, Italy.
2023
XL CONVEGNO NAZIONALE AIDEA 2023. L’AZIENDALISMO CREA VALORE! Il ruolo dell’accademia nelle sfide della società, dell’economia e delle istituzioni. University of Salerno, Italy
2023
XL CONVEGNO NAZIONALE AIDEA 2023. L’AZIENDALISMO CREA VALORE! Il ruolo dell’accademia nelle sfide della società, dell’economia e delle istituzioni. University of Salerno, Italy
2023
22ND INTERNATIONAL MARKETING TRENDS CONFERENCE, ESCP Business School, Paris
2023
22ND INTERNATIONAL MARKETING TRENDS CONFERENCE, ESCP Business School, Paris
2023
Linking Sustainability and Customer Relationship Management: A Bibliometric Analysis.
CAMMAROTA A., OTTOLENGHI C., CINTI A., SABATINI A., Società Italiana Marketing, 2022
Linking Sustainability and Customer Relationship Management: A Bibliometric Analysis.
CAMMAROTA A., OTTOLENGHI C., CINTI A., SABATINI A., Società Italiana Marketing, 2022
A bibliometric analysis of a risky marketing strategy: brand activism.
CAMMAROTA A., MARINO V., RESCINITI R., Società Italiana Marketing, 2022
A bibliometric analysis of a risky marketing strategy: brand activism.
CAMMAROTA A., MARINO V., RESCINITI R., Società Italiana Marketing, 2022
Exploring the links between CRM and Sustainability: a systematic bibliometric analysis.
CAMMAROTA A., OTTOLENGHI C., SABATINI A., CINTI A., Sima Management Conference, 2022
Exploring the links between CRM and Sustainability: a systematic bibliometric analysis.
CAMMAROTA A., OTTOLENGHI C., SABATINI A., CINTI A., Sima Management Conference, 2022
The “Authenticity” in the Consumer Response to Brand Activism.
CAMMAROTA A., D’ARCO M., MARINO V., RESCINITI R., 21st International Marketing Trends Conference, 2022
The “Authenticity” in the Consumer Response to Brand Activism.
CAMMAROTA A., D’ARCO M., MARINO V., RESCINITI R., 21st International Marketing Trends Conference, 2022
XIX SIM CONFERENCE. Place, People, Planet: cooperation & shared value for a new era of critical marketing, University of Salerno, Italy
2022
XIX SIM CONFERENCE. Place, People, Planet: cooperation & shared value for a new era of critical marketing, University of Salerno, Italy
2022
21ST INTERNATIONAL MARKETING TRENDS CONFERENCE, Sapienza University and LUMSA, Rome
2022
21ST INTERNATIONAL MARKETING TRENDS CONFERENCE, Sapienza University and LUMSA, Rome
2022
Consumer Response to Brand Activism: A Multiple Case Study Analysis.
CAMMAROTA A., MARINO V., RESCINITI R., Società Italiana Marketing, 2021
Consumer Response to Brand Activism: A Multiple Case Study Analysis.
CAMMAROTA A., MARINO V., RESCINITI R., Società Italiana Marketing, 2021
XVIII SIM CONFERENCE. Trasformazione digitale dei mercati: il marketing nella creazione di valore per le imprese e la società, Marche Polytechnic University, Italy
2021
XVIII SIM CONFERENCE. Trasformazione digitale dei mercati: il marketing nella creazione di valore per le imprese e la società, Marche Polytechnic University, Italy
2021