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The effect of self-congruity and perceived sustainable actions in luxury branding
IVANAUSKAITE K., STATHOPOULOU A., Valette-Florence P., Journal of Brand Management, 2025
Voir la publicationThe effect of self-congruity and perceived sustainable actions in luxury branding
IVANAUSKAITE K., STATHOPOULOU A., Valette-Florence P., Journal of Brand Management, 2025
Voir la publication