Accueil » Enseignants-Chercheurs » LICK, ERHARD
Last update on
Publications
Olympic Sponsorship: The Triadic Alliance and Value Alignment
TOLIKA M., LICK E., OZKAN K. S. L., TAYLOR & FRANCIS, 2025
Olympic Sponsorship: The Triadic Alliance and Value Alignment
TOLIKA M., LICK E., OZKAN K. S. L., TAYLOR & FRANCIS, 2025
Multimodality in visual research
Routledge, 2024
Multimodality in visual research
Routledge, 2024
The impact of country and wine culture on ideal pairings of French white wine and cheese.
DURRIEU F., LICK E., LOREY T., STÖCKL A. F., International Journal of Gastronomy and Food Science, 2023
Multimodal 'Sensory Marketing’ in retailing: the role of intra- and intermodality transductions
Consumption Markets & Culture, 2022, vol. 25, no. 252-271
Window Design of Fashion Storefronts: Its Impact on Consumer Behavior
Journal of Textil Science and Fashion Technology, 2021
Voir la publicationThe internet of things in upscale hotels: its impact on guests’ sensory experiences and behavior
International Journal of Contemporary Hospitality Management, 2021, vol. 33, no. 4035-4056
Le marketing sensoriel et les objets connectés, nouveaux atouts des hôteliers
The Conversation, 2021
Voir la publicationWindows to the sold: verbo-visual multimodality in storefront windows
BARGENDA Angela, TRABELSI D, International Journal of Retail and Distribution Management, 2020, vol. 48, no. 501-515
Visual merchandising of French macarons: The influence of plate colours on consumers' flavour expectations and perceptions
Journal of Retailing and Consumer Services, 2020, vol. 52
Label design of wines sold online: effects of perceived authenticity on purchase intentions
Journal of Retailing and Consumer Services, 2020, vol. 55
Multimodality in visual research
Routledge
Multimodality in visual research
Routledge
Multimodality in visual research
Routledge