Accueil » Enseignants-Chercheurs » POLI, ANNALISA
Mis à jour le 20 mars 2023
Publications
CAN WE-COMMERCE AND AFLUENDORS DISRUPT THE HIGH-END WATCH DISTRIBUTION MODEL? THE CASE OF THE BAIIIOD TOURBILLON
TAISHOFF M., TARQUINI A., 2024
Developing profitable customer relationships through AI
KLAUS P., TARQUINI A., Kogan Page, London, 2023
Come fly with me: exploring the private aviation customer experience (PAX)
KLAUS Phil, POLI A., European Journal of Marketing, 2022, vol. 56, no. 1126-1152
Voir la publicationLifestyle of the rich and famous: Exploring the ultra-high net-worth individuals’ customer experience (UHCX)
KLAUS Phil, POLI A., Journal of Business Research, 2022, vol. 147, no. 49-58
Voir la publicationThe experience of luxury craftsmanship – a strategic asset for luxury experience management
TARQUINI A., MUHLBACHER H., KREUZER M., Journal of Marketing Management, 2022, no. 1-32
Voir la publicationThe experience of luxury craftsmanship – a strategic asset for luxury experience management
TARQUINI A., Mühlbacher H., KREUZER M., Journal of Marketing Management, 2022, vol. 38, no. 1307-1338
Voir la publication(Priceless) Time – The UHNWI’s Most Precious Possession: Implications for International Marketing Theory and Practice
KLAUS Phil, TARQUINI-POLI Annalisa, PARK J., International Marketing Review, 2021
Luxury Without Craftsmanship? A Strategic Marketing Asset of Luxury Companies Threatened by Disappearance
TARQUINI-POLI Annalisa, MÜHLBACHER Hans, KREUZER Maria, 2021
Voir la publication