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Comment les directions marketing B2B peuvent devenir actrices de l’innovation pilotée par les données
The Conversation, 2025
Comment les directions marketing B2B peuvent devenir actrices de l’innovation pilotée par les données
The Conversation, 2025
Exploring how to develop data-driven innovation capability of marketing within B2B firms: Toward a capability model and process-oriented approach
RAVAT L., Hemonnet-Goujot A., Hollet-Haudebert S., Industrial Marketing Management, 2024, vol. 118, no. 110-125
Voir la publicationExploring how to develop data-driven innovation capability of marketing within B2B firms: Toward a capability model and process-oriented approach
RAVAT L., Hemonnet-Goujot A., Hollet-Haudebert S., Industrial Marketing Management, 2024, vol. 118, no. 110-125
Voir la publicationMarketing innovation capabilities: A bibliographic coupling analysis, conceptual framework and avenues for future research
Industrial Marketing Management Summit, 2024
Marketing innovation capabilities: A bibliographic coupling analysis, conceptual framework and avenues for future research
Industrial Marketing Management Summit, 2024
Architecting value propositions for data-driven innovation: unveiling the role of data-driven innovation capability of marketing through a configurational approach.
2024
Architecting value propositions for data-driven innovation: unveiling the role of data-driven innovation capability of marketing through a configurational approach.
2024
Data-driven innovation capability of marketing: an exploratory study of its components and underlying processes
Industrial Marketing Management Summit, 2023
Data-driven innovation capability of marketing: an exploratory study of its components and underlying processes
Industrial Marketing Management Summit, 2023
Data-driven innovation capability of marketing for B2B firms: definition and construction process
Academy of Innovation, Entrepreneurship, and Knowledge, 2023
Data-driven innovation capability of marketing for B2B firms: definition and construction process
Academy of Innovation, Entrepreneurship, and Knowledge, 2023