RAVAT, LUDIVINE

École

IUM-Marketing & Communication

Email

lravat@monaco.edu

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RAVAT, LUDIVINE

Last update on 03/22/2026

Publications

Comment les directions marketing B2B peuvent devenir actrices de l’innovation pilotée par les données

Comment les directions marketing B2B peuvent devenir actrices de l’innovation pilotée par les données

Exploring how to develop data-driven innovation capability of marketing within B2B firms: Toward a capability model and process-oriented approach

Exploring how to develop data-driven innovation capability of marketing within B2B firms: Toward a capability model and process-oriented approach

Marketing innovation capabilities: A bibliographic coupling analysis, conceptual framework and avenues for future research

Marketing innovation capabilities: A bibliographic coupling analysis, conceptual framework and avenues for future research

Architecting value propositions for data-driven innovation: unveiling the role of data-driven innovation capability of marketing through a configurational approach.

Architecting value propositions for data-driven innovation: unveiling the role of data-driven innovation capability of marketing through a configurational approach.

Data-driven innovation capability of marketing: an exploratory study of its components and underlying processes

Data-driven innovation capability of marketing: an exploratory study of its components and underlying processes

Data-driven innovation capability of marketing for B2B firms: definition and construction process

Data-driven innovation capability of marketing for B2B firms: definition and construction process