SHANKA, MESAY SATA

Email

msshanka@inseec.com

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SHANKA, MESAY SATA

Last update on 02/28/2026

Publications

Customer education in business-to-business contexts

Customer education in business-to-business contexts

Beyond Tokenism: Enhancing Social Entrepreneurial Knowledge, Positive Reframing and Action-Oriented Resourcefulness Among Youth in Fragile African Contexts

Beyond Tokenism: Enhancing Social Entrepreneurial Knowledge, Positive Reframing and Action-Oriented Resourcefulness Among Youth in Fragile African Contexts

Examining the linkage between strategic orientations and firm performance: a meta-analysis on the role of marketing capabilities and cultural and environmental contingencies

Examining the linkage between strategic orientations and firm performance: a meta-analysis on the role of marketing capabilities and cultural and environmental contingencies

I share therefore I am: how and when Social Identity shapes SNS photo-sharing behavior among Gen Z Festivalgoers

I share therefore I am: how and when Social Identity shapes SNS photo-sharing behavior among Gen Z Festivalgoers

Don’t let your customers slip away: exploring the impact of perceived firm innovativeness on customer’s switching intention in transitioning market

Don’t let your customers slip away: exploring the impact of perceived firm innovativeness on customer’s switching intention in transitioning market

Residents’ citizenship behavior between collectivism and individualism: the roles of COVID-19 recurrence risk and length of residency

Residents’ citizenship behavior between collectivism and individualism: the roles of COVID-19 recurrence risk and length of residency

Combining rationality with morality – integrating theory of planned behavior with norm activation theory to explain compliance with COVID-19 prevention guidelines

Combining rationality with morality – integrating theory of planned behavior with norm activation theory to explain compliance with COVID-19 prevention guidelines

When and How Trust in Government Leads to Compliance with COVID-19 Precautionary Measures

When and How Trust in Government Leads to Compliance with COVID-19 Precautionary Measures

When Does Relational Exchange Matters? Social Bond, Trust and Satisfaction

When Does Relational Exchange Matters? Social Bond, Trust and Satisfaction