Management in the digital and data world

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Digital technology, which is in full expansion, offers great opportunities. This sector has been boosted by the digitalization of companies. Digitization has increased significantly since the health crisis.

In order to meet the new post-pandemic challenges and an increasingly connected world, companies have been forced to accelerate their digital transformation and offer more digital solutions. Data is also growing exponentially, with the appearance of smartphones, applications, the development of exchanges via social networks, the Internet of Things (IoT), data has become a central element. In business, data is present in various operations: purchasing, production, logistics, order processing, transportation, etc. The processing of this data allows companies to establish a strategy that differentiates them from each other.

What is management in the digital & data sector?

Digital management refers to all the functions that implement the digital strategy of a company. These functions are often new jobs that have appeared with the expansion of digital technology, such as traffic manager, community manager, online communication manager, etc. Students trained in digital management should be able to respond to the challenges of digital transformation upon completion of their studies. Data management refers to the management of data within a company. The objective is to ensure the coherence, quality and security of all the data collected and to be able to exploit them intelligently. Data management is the process of collecting, storing and organizing all data collected by a company. This data will then be used to optimize the company’s strategies.

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The opportunities

There are many opportunities for management training in the digital and data world. Here is a non-exhaustive list of jobs that you can do after graduation:

  • Traffic manager,
  • Community manager,
  • Online communication manager,
  • Editorial Webmaster
  • Data analyst
  • Data scientist
  • Data Strategist
Updated 19 September 2022